For Friso, we produced a TVC for the Asian market, showcasing the brand’s innovative TrackEasy system – a clever way for parents to trace the full journey of their child’s milk, from grass to glass.
This was a service production in collaboration with Singapore-based Play Films, with creative direction from JWT Singapore and the campaign helmed by director Paul Butterworth. Together, we brought to life a story that highlights both trust and transparency, two qualities at the heart of the Friso brand.
Our team managed the on-the-ground production in the Netherlands – from locations and logistics to crew and technical support – making sure every detail matched the high standards of an international campaign.
The result is a warm, engaging TVC that connects with parents across Asia, while also showcasing our expertise in global service productions and seamless cross-border collaboration.
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