For the European Dior Vibe campaign, we provided full production services in the Netherlands, collaborating directly with Dior Paris. This unique project combined both a high-end commercial and an exclusive photo shoot, blending fashion and sport in one striking campaign.
The star of the campaign was Jutta Leerdam, world champion speed skater and one of the Netherlands’ most celebrated athletes. Her strength, elegance, and dynamic presence perfectly embodied the spirit of Dior Vibe, where performance meets luxury.
The shoot took place on an ice skate rink in Hoorn, where our team handled all aspects of production – from location management, permits to local crew, logistics, and coordination. Working closely with Dior’s creative team, we ensured that every detail reflected the brand’s vision while highlighting Jutta Leerdam’s powerful athleticism.
The result is a campaign that fuses fashion with world-class sport, showcasing Dior’s bold energy in a contemporary and visually captivating way.
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