Work

A film and photo shoot for Dior with world champion speed skater Jutta Leerdam, on the ice in Hoorn.

Client
Dior, Paris
Talent
Jutta Leerdam
Location
Ice rink in Hoorn
Type
Online film
and photo shoot
Our role
Service production
Jutta Leerdam in Dior Vibe shown four times in one skating stride on the ice

The brief

Where performance meets luxury.

Jutta Leerdam looking over her shoulder with a black Dior bag

For the European Dior Vibe campaign we worked directly with Dior Paris. One shoot with two results: a high end commercial and an exclusive photo shoot, bringing fashion and sport together in one striking campaign.

Film

Jutta Leerdam

Jutta Leerdam talking to camera in the Dior Vibe outfit

Strength, elegance and speed.

Jutta Leerdam is a world champion speed skater and one of the best known athletes in the Netherlands. Her power and presence on the ice were exactly what Dior Vibe stands for.

Jutta Leerdam low in her skating stance

On the ice in Hoorn

We took care of everything around the rink, so the Dior team could focus on the picture.

Jutta Leerdam in skates walking across the rink

Photo shoot

White Christian Dior bag lying on the blue ice
Jutta Leerdam skating with one arm stretched back
Four Dior Vibe bags hanging from the rink barrier
Close up of the Christian Dior waistband and star print
Blue Dior bag on the edge of the ice

The exclusive photo shoot ran alongside the commercial, with the Dior Vibe bags on the ice.

More projects

Next step

Want to hearmore?