a.s.r. - Sustainability Mortgage

For a.s.r. Insurances, we produced a TV commercial that put the spotlight on their sustainability mortgage – a product designed to make greener living easier. Directed by Erwin Kleinjan and co-produced with creative agency The Merge, the campaign mixes clarity with a light touch, turning financial services into something engaging and relatable.

Shot with a warm, approachable style, the film shows how small sustainable choices at home can add up to a big difference. Behind the camera, we managed locations, crew, and logistics, making sure every detail clicked into place.

The result is a commercial that balances professional polish with playful storytelling, capturing a.s.r.’s commitment to both sustainability and its customers.

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