Work
A TV commercial for a.s.r. about a mortgage that makes greener living at home a lot easier.
The idea
Greener living, made easier.
For a.s.r. we produced a TV commercial about their sustainability mortgage, a product that makes greener living easier. Directed by Erwin Kleinjan and made with creative agency The Merge, the campaign is clear without being dull, and turns a financial product into something people can relate to.
The look
Shot in a warm, friendly style, the film shows how small sustainable choices at home add up to a big difference. A fogged up window, a quick wipe, and suddenly you see things a little more clearly.
The film
Our role
We took care of the whole production, from scouting the locations and casting the family to running the crew and every bit of planning on set. All of it behind the camera, so everyone in front of it could keep things warm and simple.
