Work
An online commercial for the Volkswagen Tiguan, with Olympic champion Epke Zonderland as its very special passenger.
The idea
What if Epke could keep practising his moves on the road?
For Volkswagen, we produced an online commercial in the Netherlands featuring the Volkswagen Tiguan and one very special passenger: Epke Zonderland, Olympic champion and world champion gymnast. The campaign was created by Amsterdam agency Achtung! and directed by Joris Dommels.
The workshop
The idea was as simple as it was fun. With clever staging and playful direction, we brought it to life, mixing top sport with everyday driving. Engineers, sketches, a steering wheel and a rowing machine in the workshop, all to keep an Olympian in shape behind the wheel.
The film
On set
Our role
Our team managed the full production, from locations and crew to the technical setup and logistics, and made sure the shoot went as smoothly as Epke’s routines.
