Work

A scoreboard reading nil nil with a lamp on top, as the sun rises behind it

A golden oldie. What happens when a lamp wakes up the rooster, instead of the other way round?

Client
Philips
Director
André Maat
Type
Online commercial
Product
Wake-up Light
Our role
Production

The idea

A farmer in blue overalls holds his rooster Simon outside the coop

Who wakes up first, the rooster or the lamp?

To launch the Philips Wake-up Light, we produced a playful spot in which technology beats nature at its own game. Directed by André Maat, the lamp switches on with a glow so natural that even the rooster has to rub his eyes.

The score

Wake-up Light0
1
vs
The sun0

A light-hearted film that fits Philips: smart technology with a human touch.

On the farm

It took a farm, a rooster called Simon, a control centre full of monitors and a crew that waited through the night for the very first crow.

The Rooster Control Centre: monitors, speakers and lamps set up in the farmyard
Rooster Control Centre
Five crew members crouch on the gravel, each unrolling a cable reel
Laying the cables
A night vision monitor marked Cam 2 shows the inside of the coop
Cam 2, night vision
The crew crowd round the monitors at night, waiting for the rooster
Waiting for the crow

The film

The sun sets over a flat Dutch field under an orange sky
Play the film ↗

Our role

We produced the film in the Netherlands, from finding the farm and its rooster to the crew, the kit and the long night before sunrise.

Commercial productionLocation scoutingCrewing

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