A Golden Oldy…
What happens when a lamp wakes up a rooster instead of the other way around? That was the brilliant twist behind this Philips Wake-up Lamp commercial, directed by André Maat.
To launch the innovative product, we produced a playful spot where technology beats nature at its own game. Instead of the rooster waking you, the Philips Wake-up Lamp flips the script – switching on with a glow so natural, even the rooster has to rub his eyes.
The result is a light-hearted, memorable commercial that perfectly captures Philips’ reputation for innovation with a human touch.
Want to hear more get in touch.