We helped Hi bring a hilarious idea to life with More Crap From The Web, a series of very short commercials that lovingly mock the endless chaos of online videos. Directed by Joris Dommels and created with Amsterdam-based agency FHV BBDO, these spots turn the scroll-and-click world of the internet upside down – one crap at a time.
Shot with a wink and a nod, the campaign has since become a golden oldy, remembered for its irreverent humor and clever take on digital culture. Our team handled locations, crew, and logistics, making sure the chaos stayed fun, contained, and perfectly timed for the screen.
The result? A quirky, punchy campaign that proves even short-form digital parodies can make a big splash.
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