Work
A series of very short online films for Hi that lovingly mock the endless chaos of online video.
The idea
The internet, turned upside down.
Hi and Amsterdam agency FHV BBDO made a series of very short commercials that turn the scroll and click world of the internet upside down, one crap at a time.
Shot with a wink, the campaign has since become a golden oldie, remembered for its cheeky humour and clever take on digital culture.
The feed
One crap at a time.
The film
Our role
We handled locations, crew and logistics, making sure the chaos stayed fun, contained and perfectly timed for the screen.
